Digital Banking: Use Cases and Opportunities in Europe
When was the last time you stepped into a brick and mortar bank branch for financial transactions? It sure has become a rarity for many of us, maybe even unheard of for most millennials. Most banking operations are just a click away today. Welcome to Digital Banking! As advanced as it may seem now, banking has been among the oldest professions in the world. Did you know that some banking operations took place as early as 2000 B.C? Facts aside, at present, the winds of technological change are sweeping over the mammoth banking industry not just as digital banking in Europe but even in the remotest corners of the world. It’s an exciting time for emerging innovative banks and financial institutions, while the big banks have no choice but to get a makeover into a new digital avatar. History of Banking Europe was at the center of banking activity even in its earliest crude form. The word ‘bank’ comes from the French word ‘banque’, the Italian word ‘banco’, and the German word ‘banc’ which means a bench or a counter. Lenders would typically set up desks inside huge building structures or a market square. Italy was the hotbed for international trade and banking transactions. The Italian cities of Florence and Venice saw early banking activity with transactions through checks and bills of exchange as we know them today. The first bank was established in Venice in 1157 backed by the state. As civilization entered the 20th century, banks evolved and became more sophisticated. Adoption of Digital Channel in Europe More recently, the roots of digital banking in Europe can be traced to the advent of ATM machines in 1950s-1960s. The humble cash-whirring ATM machine and its computer infrastructure turned out to be a game-changer in the present-day banking ecosystem. With the ushering of the internet during the 1990s, banking got propelled to a different stratosphere. By 2000, the world was at our fingertips as every handheld mobile phone. Scandinavian countries and Europe welcomed the internet and digital banking as they enjoy one of the highest rates of internet penetration even today. The huge user base in Europe has made it a natural breeding ground for FinTech companies who hold an edge over banks in software technical know-how. Some of them started inching into the banking space, sometimes without a banking license while some others in partnership with existing banks. Such firms came to be known as neo banks. They had the platform and offered banking products as a savings account and a credit card to customers. Also emerged are the challenger banks, those with a full banking license. However, it is not merely the internet penetration that has made FinTech companies a force to reckon with. A Deloitte study shows increasing demands from customers for a better digital experience along with competitive pressure has resulted in digital banking champions. Adapting to Digital Banking – Initiatives by FinTech Firms and Banks The global financial crisis in 2007 wiped out the trust that people had in big financial institutions. Neo banks in Europe and challenger banks cashed in on this mistrust by offering a refurbished banking experience to the common folk. Right from an innovative product line-up, more transparency, user-friendly facets, and a snazzier look, digital banks have managed to win people’s trust in Europe with their digital banking initiatives. While the grand old banks focused on regaining their assets after the crisis, the much smaller challenger banks have tapped into the largely ignored retail consumer base. It took Berlin-based N26 less than a year to get to a million users when it started out in 2013. Similarly FinTech start-up Revolut has two million customers as of today. These intuitions have depended largely on their innovation and ingenuity to rope in customers and remain visible even among the big banking names. Use Cases of Digital Banking In Europe Fidor: Munich-based Fidor group has been one of the torch-bearers when it comes to FinTech innovation. In 2017, it launched its own digital community-based marketplace for financial services ‘Fidor Finance Bay’ in partnership with US-based experience design studio: ‘Eight Inc’. Thus, unlike the cut-throat competition among banks, FinTech companies have turned aggregators, leading to a buzzing marketplace. Holvi: Another case in point is the Helsinki-based ‘Holvi’ that started with offering a current account and a debit card to customers. It partnered with a German Mobile Point of Sale provider ‘SumUp’ to lend to SMEs and retail clients for a headway into the country. What’s interesting is that at a time when companies are still struggling with the transition on to cloud platforms, Holvi’s software infrastructure is already hosted on a cloud with Amazon Web Services (AWS). Monzo: Four-year-old bank Monzo has taken banking to the next level. With no branches, customers can interact with this bank only through their mobile phones, helping the company cut some costs. A user-friendly app for a personal finance-distraught millennial generation has managed to widen its heir client base rapidly. N26: N26 already operates in 17 countries and plans to start operations in the US very soon. What’s unique about some of these companies is that they have used a particular component of banking services to build their operations and get a banking license thereafter. Be it hosting their database on cloud platforms or using third-party solutions on a front like the four-year-old London-based Starling Bank, or using Application Program Interface such as TrueLayer that provides updated account information and payment initiation services. The impressive technological infrastructure hosted by FinTech companies and Challenger banks makes it a natural engine for growth. The big banks that have embraced innovation in the banking sector have been rewarded. DBS Bank was named as the world’s best bank in 2018 by ‘Global Finance’ for its leadership in digital transformation. Euromoney has also conferred the Singapore-based bank as the best digital bank in 2018. Digital Banking OPPORTUNITIES in Europe Artificial Intelligence and Machine Learning Artificial Intelligence and Machine Learning could be the next biggest