Giving a thought to her positive review, I decided to go on an experimental journey with podcasts and understand what they are, the reasons behind their popularity, their role in creating fintech awareness before helping my readers understand its significance.
Podcast Image, Picture Courtesy: Google
So here I present my journey with podcasts and its outcome :-
- Podcasts are the best medium to put across heavy topics in a simple manner. For a layman technology, finance,
fintech topics may be difficult to understand. Topics pertaining to this domain would be easier to understand in
listening form rather than in a written form. - Podcasts are free and are quite appealing to its listeners similar.
- The hosts quite often relate to their listeners on their show thus enabling better rapport between them.
Better rapport would mean more stickiness to the show and more audience. - Podcasts in regional language means a larger listener base. A large regional listener base is effective for creating
fintech awareness in the rural areas. The hosts on their shows can help listeners understand about the various fintech
and banking products such as digital wallets, UPI, bank accounts, their importance and usage in the regional
language. This would help the listeners to move on to cashless means or be financially included. - My benefit no 4. With a majority of us having access to smartphones and data packs, podcasts can be heard on
the smartphone anytime anywhere. - Podcasts can help in creating brand awareness for a particular fintech company at a minimum cost.
Coming to the outcome of my journey, I am in favor of podcasts and strongly feel that they play an important role in creating fintech awareness and aiding financial
inclusion. I believe that the below 6 popular fintech podcasts could help in achieving this and they are :-
Backing my thoughts on podcasts, the Teknospire team also believes that along with fintech products, podcasts should be pitched to achieve fintech awareness and financial inclusion.
So to all our readers out there stay tuned for our forthcoming podcast episodes. The show ‘s first episode would see our CEO, Vishal Gupta joining us with his views on fintech,
financial inclusion, Teknospire’s vision. With this am signing off till then take care and happy podcasting.
References:
Listen To Podcasts On Any Phone
The Advantages of Podcasts in Business
Seven Benefits of Podcasting
How to download and listen to podcasts on Android or IOS
Podcasting
Forbes
The best FinTech podcasts out there and 10 FinTech trends for 2017